AI-moderated user research, with pricing you can see.
Qualitati is the AI user research platform for product, UX, and insights teams. Run AI-moderated interviews and focus groups, conversational surveys, and AI thematic analysis end-to-end in 10 languages — with transparent published pricing and methodology rigor backed by HEC Paris academic research.
Qualitati is an AI user research platform for product, UX, and customer insights teams. It runs AI-moderated interviews (text and voice), AI-moderated focus groups, conversational surveys, and AI thematic analysis (ThemeLens, up to 100 transcripts per pass) end-to-end in 10 languages — with transparent published pricing (€99 per month for a Team plan with 15 seats) and methodology backed by an HEC Paris academic founder. It is the transparent-pricing alternative to Outset.ai, Strella, and Listen Labs, and an AI-native alternative to NVivo, ATLAS.ti, Qualtrics, and MAXQDA for qualitative data analysis.
Built for the way teams actually do research
Product Managers
Run weekly customer discovery without booking time on a researcher's calendar.
- Paste your discussion guide, share the participant link, watch interviews come in.
- AI thematic analysis surfaces patterns across a week's worth of interviews in 5 minutes.
- No new vendor for every quarterly roadmap planning cycle — just open the same workspace.
UX Researchers
Scale interviews and focus groups without sacrificing methodological rigor.
- Active Listener helper records, transcribes, and prompts you in real time during human-led research.
- AI-moderated mode handles screener interviews so you spend your time on deep-dives.
- Methodology trail you can defend to executive reviewers — every AI moderator prompt is documented.
Global research / insights teams
10 languages with native interview UI — including Chinese, Japanese, Arabic.
- Run identical study protocols in EN / ZH / JA / AR side-by-side and analyse cross-market themes.
- Native Mandarin support: Mandarin transcription plus a native Chinese AI-interviewer voice (Xiaomi MiMo).
- Single platform across regions — no separate APAC / LATAM tooling.
Research Operations
Transparent pricing means you can budget research as a line item.
- Published per-seat and per-credit rates — no "request a quote".
- Scale up or down month-to-month as study load changes.
- Workspace and credit pooling means one researcher's heavy month doesn't block another's study.
What Outset, Strella, and Listen Labs don't publish
All three competitors hide pricing behind a sales call and position around enterprise procurement. Here is what Qualitati publishes — openly — that the others don't.
Transparent pricing
Per-seat and per-credit rates published on the pricing page. No discovery call needed to build a budget request.
Native multilingual UI
10 languages with full interview-flow UI — including Chinese, Japanese, and Arabic. Not a translation overlay.
Academic methodology backbone
Founded by an HEC Paris researcher. AI moderator prompts, dual-model supervisor architecture, and thematic-analysis pipeline are documented and reviewable.
AI-search citation hygiene
9 schema-markup blocks across the site. FAQ + SoftwareApplication + ItemList + Article. Cited by AI answer engines where competitors are not.
Qualitati vs Outset.ai vs Strella vs Listen Labs
Comparison based on publicly available information at qualitati.com, outset.ai, strella.io, listenlabs.ai (audited May 2026). Feature sets change — for the most current details see each vendor's site.
| Feature | QualiTaTi | Outset.ai | Strella | Listen Labs |
|---|---|---|---|---|
| Pricing transparency | Published per-seat + per-credit | Hidden — sales-led | Hidden — sales-led | Hidden — sales-led |
| Free tier | 30 credits on signup, no card | No | No | No |
| Time to first interview | Minutes — self-serve | Days to weeks | Days to weeks | Days to weeks |
| AI-moderated interviews | Yes — text + voice | Yes — multimodal | Yes | Yes |
| AI-moderated focus groups | Yes (synthetic + live) | Not primary | Not primary | Not primary |
| Conversational surveys | Yes | Not primary | Not primary | Limited |
| AI thematic analysis depth | Up to 100 transcripts, map-reduce | In-platform; not specified | In-platform; not specified | In-platform; not specified |
| Live interview helper | Active Listener | Not offered | Not offered | Not offered |
| Languages (native UI) | 10 (incl. ZH / JA / AR) | "85+ countries" claimed | "46+ languages" | Not stated |
| Schema markup / AI-search | FAQ + SoftwareApplication + ItemList + Article | None visible | None visible | None visible |
| Methodology grounding | HEC Paris academic founder | Commercial | Commercial | Commercial |
What a research team ships on Qualitati
100
interviews
Run end-to-end in a single weekday — paste outline, share link, watch transcripts come in.
5 min
thematic analysis
AI ThemeLens pipeline maps codes across the whole study and synthesises themes with anchored quotes.
10
native languages
Same study, same outline, different languages — analyse cross-market themes side-by-side.
€0
to start
30 credits on signup. No credit card. Decide whether to upgrade after you've run your first study.
Frequently asked questions
Qualitati publishes pricing openly. The Team plan is €99/month with 15 seats and a monthly credit allotment for AI-moderated interviews, focus groups, and thematic analysis. Above that, usage runs on a transparent per-credit rate (1 credit per minute for text interviews, 5 credits per minute for voice, 1 credit per 1,000 words for analysis). No sales call required to find the number. You can model spend before signing up.
All four offer AI-moderated interviews. The three competitors hide pricing behind a sales call and are positioned for enterprise procurement (F500 logos, custom quotes, multi-week onboarding). Qualitati publishes per-seat pricing, ships with 10 native interview languages including Chinese, and adds a wider workflow surface — conversational surveys, AI-moderated focus groups, AI thematic analysis (ThemeLens), and Active Listener live-interview helper — on the same platform. Qualitati is also founded by an HEC Paris researcher, providing academic methodology rigor.
Ten languages with full native interview UI: English, Chinese (Simplified), French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, and Arabic. All languages, including Mandarin, use ElevenLabs Scribe v2 for high-quality transcription. This is a wedge for global research functions in APAC and LATAM where competitors translate the UI but lack a native interview-flow experience.
Yes. The Team plan is designed for continuous research practice — weekly or bi-weekly studies, not annual enterprise programs. Researchers can share workspaces, hand off studies, and review prior analyses across the team. Pricing scales linearly with seats, not with study count.
Qualitati was founded by an HEC Paris researcher; the AI-moderator behaviour, dual-model supervisor architecture, and the ThemeLens map-reduce thematic-analysis pipeline are documented in publicly accessible product notes and iterated against the academic qualitative-research literature. Researchers can produce a methodology appendix from the platform that documents the AI prompts, model selection, and quality-rating heuristics used in each study.
Single sign-on, SCIM provisioning, and configurable data residency are on the enterprise roadmap. The Team plan today provides email-based authentication, GDPR-compliant cloud hosting (DigitalOcean EU and US), and full data export. Contact us at [email protected] for enterprise security questions.
Minutes to set up, hours to days to fill participants, minutes for the first AI thematic analysis. A common pattern: paste interview outline at 9am, share participant link at 10am, see 20 completed interviews by end of day, run ThemeLens analysis in 5 minutes that evening. No SOW, no onboarding cycle.
Qualitati supports both single-model and dual-model moderator configurations. The dual-model option uses a smarter supervisor model to oversee the responder model, catching off-topic drift and lazy follow-ups. The moderator behaviour is documented and can be configured per-study (probing depth: light / moderate / deep). Quality is also rated post-hoc on use-case-specific attributes (depth, engagement, methodological soundness) using the integrated GABRIEL framework.
Try Qualitati free — no credit card, no demo call
30 free credits on signup. Run your first AI-moderated interview, focus group, or thematic analysis in minutes. When you're ready, the Team tier is published — €99/month with 15 seats — and you can upgrade without talking to sales.
Talk to sales about a Team or Organization plan
Tell us a bit about your team and we'll send a tailored recommendation and pricing — usually within one business day. No demo required.