Run 10× more user interviews — without 10× the researchers
AI-moderated discovery interviews, usability follow-ups, and concept tests. Auto-transcribed, auto-themed, ready for your next sprint. In 10 languages.
QualiTaTi is the qualitative research platform for UX, product, and customer insights teams. Run AI-moderated user interviews, usability follow-ups, concept tests, and discovery research. Synthesise themes across up to 100 transcripts with ThemeLens. Transparent pricing — a modern alternative to Outset.ai, Strella, and Listen Labs for AI user research.
What UX teams use QualiTaTi for
Six common workflows — pick the one that maps to your next study.
Discovery interviews at scale
Spin up an AI moderator that follows your discussion guide and probes naturally. Scale from 8 interviews per round to 80, without scheduling hell.
Usability test follow-ups
Run an AI-moderated follow-up conversation after a Maze or UserTesting session to dig into the *why* behind task-success rates.
Concept and prototype testing
Show participants a concept, then let the AI conduct an unstructured probe. Get qualitative depth alongside your usability metrics.
Continuous discovery
Always-on AI Interviewer collecting voice-of-customer between sprints. Mimi summarises new themes weekly.
AI focus groups for divergent ideation
Run synthetic and live focus groups to surface a wider range of opinions than a one-on-one would.
Multilingual user research
10 languages including Chinese, Japanese, Arabic. Same protocol, automatic translation of themes.
Frequently asked questions
Same category — AI-moderated user research — at a fraction of the price. We publish pricing openly (no discovery call), support 10 languages out of the box, and bundle thematic analysis (ThemeLens) in the same platform.
You configure probing depth (light / moderate / deep). The dual-model option uses a supervisor model that catches off-topic drift and lazy follow-ups in real time — quality scored post-hoc using our integrated GABRIEL framework.
Yes. ThemeLens accepts plain-text and DOCX transcripts. Up to 100 transcripts can be themed in one pass.
The Team plan is €99/month with 15 seats and 9,000 monthly credits — contact us to provision it. Solo UX freelancers usually start on Scholar at €19/month.
Ready to run qualitative research the modern way?
Start free with 30 credits. No credit card required.