Hear what customers really think — at campaign pace
AI-led customer discovery, brand testing, and voice-of-customer research. Auto-transcribed, auto-themed, ready for your next campaign brief. In 10 languages.
QualiTaTi is the qualitative research platform for marketing and customer insights teams. Run AI-led customer interviews, brand-message tests, and voice-of-customer research. Synthesise themes across up to 100 transcripts with ThemeLens. Transparent pricing — a modern alternative to Qualtrics for agile marketing teams.
What marketing teams use QualiTaTi for
Six common workflows — pick the one that maps to your next study.
Brand and messaging testing
Show concepts to participants, let the AI probe. Get qualitative depth on why audiences do or don't connect with your message.
Voice-of-customer research at scale
Run AI interviews with 50+ customers per month. Themes surface within days — ready to feed product and marketing roadmaps.
Continuous discovery between campaigns
Always-on AI interviews collecting feedback weekly. No recruitment hell. No moderator fatigue.
Win/loss interviews
Understand why prospects chose you or your competitor. Consistent probing across hundreds of conversations — no moderator bias.
Multilingual customer insights
10 languages including Chinese, Japanese, Arabic. Same protocol, automatic theme translation. No need to hire local moderators.
Inductive coding and thematic synthesis
Upload existing transcripts or conduct new interviews. ThemeLens auto-codes and surfaces patterns — then refine with manual tags.
Frequently asked questions
Qualtrics is enterprise survey and analytics. We are qualitative depth — AI interviews + auto-thematic synthesis on one platform, transparent pricing, 10 languages out of the box.
Yes. You set probing depth (light / moderate / deep). The dual-model option uses a supervisor that catches off-topic drift and forces real follow-ups. Quality scored post-hoc using GABRIEL framework.
Yes. ThemeLens accepts plain-text and DOCX. Upload up to 100 transcripts, get themes in one pass.
The Team plan is €99/month with 15 seats and 9,000 monthly credits — contact us to set it up. Solo marketers often start on Scholar at €19/month.
Ready to run qualitative research the modern way?
Start free with 30 credits. No credit card required.