QualiTaTi vs Marvin: research workflow and costs
QualiTaTi: Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding. Marvin: Voice AI interviews with custom discussion guides within the Marvin workspace.
Choose by study workflow, evidence access, and total cost. There is no universal winner. Marvin: Interview storage and analysis in the same platform; verify current plan-specific interview allowances.
Published by QualiTaTi, one of the vendors compared. This is a dated review of public product documentation, not independent testing. Vendor descriptions are advertised capabilities; missing information is not evidence that a feature is absent.
Qualitati is best for
Universities and research firms seeking self-serve text or voice interviews and researcher-controlled coding.
Marvin is best for
Voice AI interviews with custom discussion guides within the Marvin workspace.
Qualitati vs Marvin: feature-by-feature
| Feature | Qualitati | Marvin |
|---|---|---|
| Interview workflow | AI-moderated text and voice interviews; conversational surveys. This comparison does not establish equivalent video fieldwork or panel access. | Voice AI interviews with custom discussion guides within the Marvin workspace. |
| Analysis and reuse | Manual and AI-assisted coding, codebook management, source-linked coding references, and exports in the QDA Workspace. | Interview storage and analysis in the same platform; verify current plan-specific interview allowances. |
| Study budget | Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits. | Confirm the current plan, interview allowance, recruitment fees, and contract minimum directly with the vendor. No price equivalence is established here. |
| Evidence and exports Checked: qualitati.com/accuracy | Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here. | Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here. |
| Privacy and procurement Checked: qualitati.com/privacy-policy | Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance. | Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance. |
Choose Qualitati when…
You need to combine AI interviews with manual review of coding.
You want to budget with published self-serve plans and test with monthly free credits.
Choose Marvin when…
Voice AI interviews with custom discussion guides within the Marvin workspace.
Interview storage and analysis in the same platform; verify current plan-specific interview allowances.
Frequently asked questions
Global pricing: 30 free credits each month, non-cumulative. Team: €99/month or €990/year, up to 15 seats and 9,000 shared monthly credits. Add software, recruitment, participant incentives, analysis usage, seats, exports, taxes, and billing period. Request a written quote for anything not included in the published plan.
Run the same pilot in both tools. Check transcript fidelity, source references, editable codes, and export completeness; these have not been benchmarked here. Review the privacy policy, DPA, subprocessors, retention, deletion, and data residency for your study. A feature listing does not establish certification or compliance.
Sources and review basis
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